Tradition
Braloba is a fully owned family business in the second generation.
The company was founded by Beat Schori in 1979 and was taken over by his two sons, Roland- & Thomas Schori, as second generation in late 2010.
Since 30 years, Braloba follows strictly its clear Vision & Mission:
Vision
The Braloba Group Vision is anchored in our rigorous focus on long lasting relationships with our partners and our commitment, underpinned by our people’s will to succeed. Our vision is to delight and surprise our partners through innovation in design, technology and quality and deliver a superior experience to our customers. Deeply committed to our corporate social responsibility and our values, we build pride in our people and win the best future for our Group.
• Our people are our most important asset.
• We act and stay independent.
• Corporate Social Responsibility is our foundation.
• Truth and transparency and respect for our differences are our pillars of strength.
• Our core values encompass integrity, responsibility and courage.
• We reward performance and results and we value a culture of discipline.
• We are flexible for changes.
• We are fair and listen to our people and we expect them to always look for a better way.
• We protect our assets.
Mission
• We treat our customers with first priority and serve them on highest possible quality level.
• We do not follow our competitors, we follow the market and its needs.
• We meet the changing needs and desires of our customers and suppliers.
• We establish and follow strictly the regulations of national and international social organizations.
• We practice high ethical business standards.
• We act honest and in the interest of the group, our partners and our people.
• We work together to achieve group goals.
• We work on a constant improvement.
